Sale Shopping: How to get it right

The average British shopper spends around £300 at the sales; when hitting the stores it’s tempting to go for quantity rather than quality.  There’s a lot to be said for getting home with sack loads of goodies and trying on dozens of new outfits.  The perils of mass and frenzied purchasing is that it can lead to a wardrobe jammed full of clothes that are poor quality and won’t last.  It’s worth applying some considered thought when snapping up sales bargains.

Paul and Joe Sister Top,  was £115 now £57
Paul and Joe Sister Top,
was £115 now £57
Mother of Pearl skirt, was £285 now £114
Mother of Pearl skirt, was £285 now £114
Carven Shoes, were £380 now £190
Carven Shoes, were £380 now £190

The freezing spring left retailers with merchandise coming out of their ears. Consequentially there’s an abundance of sartorial rich pickings at up to 80% off.  Rather than bringing home half the high street, why not buy one or two really interesting pieces that will add serious kudos to your look?


If you opt for a print or a shape that it super on trend then it’s likely that your sale item will date quickly. However, if chosen wisely, a piece in a beautiful colour, or something with a experimental detail  will add a whole lot of depth and individuality to your overall look.

Antonio Beradi Jacket, was £1,205 now £241
Antonio Beradi Jacket, was £1,205 now £241
Roksanda Ilincic Dress, was £850 now £427.50
Roksanda Ilincic Dress, was £850 now £427.50

It doesn’t have to be ‘classic’, which often translates into ‘boring’.  Of course there’s a lot to be said for choosing hard working, exquisitely cut pieces that work with everything – beautiful black trousers or a the perfect ‘go with everything’ shoes are always great investments, and scoring a forever piece at 50% off is even better.

Jimmy Choo Shoes, was £495 now £247.50
Jimmy Choo Shoes, was £495 now £247.50
Saint Laurent Pants, was £475 now £237.50
Saint Laurent Pants, was £475 now £237.50


Rather than buying loads of cheap imitations that will languish sadly at the back of the wardrobe, why not go for an outstanding quality piece that will go the distance?