Vegans in Vogue

Vegans have become a hot topic in the last couple of years. The popularity of ‘clean’, plant based food, promoted by the likes of Ella Woodward, and some high profile vegans including Beyoncé, Natalie Portman and Ellie Goulding, has made the vegan lifestyle trendy. The argument for a diet with no animal products is compelling, however when something becomes fashionable, there’s a danger that it will eventually fall out of favour. I’m not a vegan, but I see the validity of the argument.

The fashion industry has a lot of answer for in terms of harming the environment and fur was over the AW16 collections. A staunch advocate of ethical fashion is Stella McCartney who never uses fur, feathers or leather in her clothes. She’s admitted that designing without leather is challenging, but McCartney’s brand has cultivated non-PVC alternatives. Her latest collection in Paris featured puffer jackets that were padded with feather-free wadding. The outerwear was a highlight of the show, continuing Stella’s pragmatic, sportswear aesthetic. McCartney’s clothes are easy to wear and functional, without sacrificing sartorial interest. I particularly liked the pleated slip dresses with delicate lace inlays and the whimsical swan prints. I wasn’t crazy about the oversized denim pieces, or the huge knitted dresses, adorned with ruffles. However, I can imagine more edgy fashion bloggers than me wearing these pieces with aplomb. I’m sure the puffer coats will be very popular when they drop later this year, and will no doubt prompt many high street copies. Hopefully, the more affordable retailers will replicate Stella’s stringent, environmentally friendly values.


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