Icky Little Thing

I’ve noticed a worrying trend in fashion marketing recently. Since Miley Cyrus twerked her way through 2013 and Robin Thicke sung the infectiously catchy Blurred Lines, casual misogyny has permeated popular culture. That’s not to say that sexism wasn’t around long before Thicke and Cyrus, however the representation of female sexuality has become ugly and aggressive. Take this advert for Pretty Little Thing, an online retailer aimed at women in their late teens to early 20s. The model writhing around to pugnacious rap in skimpy outfits is one thing, but the smug voice over at the end captions the obvious – this young woman is a ‘thing’. There are, unfortunately, many examples of women being objectified in fashion advertising, however this takes it a new level. What is worrying is that this is clearly aimed at very […]